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Verizon to Provide Free Wi-Fi in Borders Stores Nationwide

September 29, 2009 -- Borders Group today announced that it has signed an agreement with Verizon to provide free Wi-Fi service in virtually all of its more than 500 Borders stores nationwide. Borders and Verizon are well underway in the process of equipping stores to offer free Wi-Fi, with service expected to be available by mid-October. Verizon's platform will allow Borders to create a splash page that customers first experience when they log on to the free Wi-Fi service, giving Borders the opportunity to feature compelling content such as news of hot titles, special discounts and the opportunity to join Borders Rewards, the retailer's free customer loyalty program that has 34 million members. Among other benefits, Borders Rewards members earn $5 in "Borders Bucks" for every $150 of annual qualifying purchases made both in store and at Borders.com. This agreement builds on an existing relationship between Borders and Verizon that encompasses a number of advanced communications and IT services, including wide area networking and voice-over-IP services, Internet connectivity and e-commerce operations support.
 
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Brazil, Russia, India, China and Indonesia will double their Internet users to 1.2 billion by 2015 9/7/2010
Total wireless subscriber connections in Japan to reach 130 million in 2014 8/18/2010
Walgreens sees hockey-stick growth for text alert program 8/17/2010
Mobile could push digital publishing past tipping point by 2014: panelist 8/17/2010
Best Buy to Launch Location-Based Retail Experiment in 257 U.S. Stores 8/17/2010
Global Mobile Handset Shipments Grew 13% to 308 MM in Q2 2010 8/3/2010
NTT DOCOMO, INC to Buy Remaining Shares of NextWave Wireless Inc. 8/3/2010
Global GetJar Hits Three Million Mobile App Downloads Per Day 8/3/2010
Why location-based mobile advertising is the next big thing 8/3/2010
Mobile Web traffic grows, not slows, during summer 8/3/2010
Global Video Games Market Report & China Report 8/3/2010
Android is tops in US Nokia in China for smartphone market share 8/3/2010
Japan will have 120 million mobile subscribers in 2014 with market share of NTT DOCOMO declining to 47.6% 5/10/2010
Mobile Applications Stores: Market Analysis and Business Assessment 4/10/2010
BlackBerry continues smartphone dominance across US: Myxer 4/10/2010
 
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